Why buy a website instead of building websites? Well the bottom line is it’s just much easier to buy.
Let me tell you why. When you build the website you have to create the product, you have to design the website, you have to be a marketer, a SEO person to attract traffic, an administrator, product creator, a designer and sometimes many more.
All of those hats you have to wear and you have to wear them very well. If you don’t, in the end, you’re not going to have a website that attracts many customers and sales. When we buy a website all of that is already done for us. And of course there may be things we want to improve but we can focus our learning in those isolated areas that need improvement or adjustment. We don’t have to learn how to perform every role and create every aspect of the business from scratch. So one reason I buy instead of build is because it’s easier!