You ever heard the expression, “money loves speed”?
One of my top reasons for buying websites is exactly that. Speed. Do you know how long it takes, starting from scratch, building a product, figuring out how to deliver the product, marketing the product, and then waiting a very long time and trying a lot of different strategies to develop traffic to your website?
It takes a very very long time and in fact may never happen. But by buying a website I get that audience that’s already been developed, those customers and that traffic on day one of my ownership. Speed is a very important reason to buy a website rather than to start from scratch.